I work with entrepreneurs in early start-up and business conception stages with business conception & writing projects.

A bit about me 🙂

Enjoying one of my favorite fruits papaya!

My name is Johanna Mercedes; I have an Environment, Business, and Entrepreneurship degree from the University of Waterloo in Canada. I have been fascinated and involved in entrepreneurship my whole life. I especially enjoy working with artists, artisans, health care practitioners, or business entities offering services that aim to uplift and empower creativity, expression, authentic connection, and meaningful work.

My strengths are making sense of business conception processes, listening, and bringing clear and concise structure to projects through writing. I am good at seeing the full picture, vision, and potential of a project and embracing the passion and conviction of those behind it. I write in a business professional way that includes human connection, relatability, and passion.

 My academic background has helped guide my business offerings, including a minor in entrepreneurship from the Conrad School of Business. Foundational courses to my practices include Foundations of Venture Creation and Entrepreneurial Strategy (crafting clear value propositions, business models and start-up processes, and business plan frameworks).  I have also completed The WOSEN Business Development Program, and I am applying to Trent University for the Master of Arts in English (literature) program.

With  Love,

Johanna Mercedes

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